What is our version of flying like a flock of birds?

Introducing Find Collective Flow

Have you ever watched a flock of starlings in flight? No one bird is in charge, yet they’re all completely in sync, responding to each other and the world around them without hesitation. It’s mesmerising. Yet it’s not magic—it’s science, living systems theory in action. 

Starlings follow a few simple rules: stay close, don’t crash, and move with the group. These basics create this complex, stunning behaviour we call a murmuration.

How do we, as people, tap into that kind of effortless, collective movement where we’re not just working side-by-side but actually creating something bigger than ourselves?

Small groups have figured it out, that’s why the agile movement was so successful. But where the agile movement falls down is at scale. 

How do you support a flock of humans to move together with agility, cohesion and not knock anyone down? 

This is the future of work, and what we’ll be exploring here in Find Collective Flow. 

If you’re wondering how you got here, the World Changing Business Substack has evolved into Find Collective Flow.

Every two weeks, we’ll dive into topics that explore how we can rethink business and creativity by drawing inspiration from nature. We’ll look at how living systems can inform how we lead, create, and adapt in this rapidly changing world.